Search Engine Optimisation
S.E.O stands for Search Engine Optimisation. It basically involves making a website more 'search engine friendly' or in other terms getting your site listed higher within search results.There are many methods and techniques used to do this, I use the recommended techniques when designing and coding websites which can lead to more people visiting your website:
Accurate, informative page titles
Titles which contain important keywords related to the content on the page. This automatically gives the user a small understanding what the page is about.
Keyword rich filename's
www.yourdomain.net/page1.html OR www.yourdomain.net/photographs.html - The latter is also more 'user friendly' as they know exactly what to expect on the page and it is much more of a professional way of making the website more user friendly.
Keyword rich content
I am careful not to over-saturate pages with too many keywords that the point of the page isn't conveyed well. I optimise the content to contain the right balance of keywords which search engines remember and when someone is searching for a keyword which is listed on your website, you automatically get listed.
Search Engine friendly URLs
Possibly the most complex method to SEO and most effective way to be listed higher in search engines. It involves converting URL's such as www.yourdomain.com/news.php?id=1354&category=latest, which is used by many unprofessional PHP coders but professional web developer's usually convets that URL to something that looks nicer, and is easier to read, such as www.yourdomain.com/news/latest/1354/news_article, the latter URL also provides keywords for search engines to pick up and save. However, this method can only be implemented if your website is running on an Apache web server with "mod_rewrite" enabled. For more information, please feel free to contact me about this matter.
